'There are many SaaS solutions now.  Competition is the biggest challenge'

‘There are numerous SaaS options now. Competitors is the largest problem’

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Maxio’s Sally-Ann O’Callaghan stands out within the SaaS world and explains how she took the transatlantic threat to get into the tech world.

Sally-Ann O’Callaghan turned Chargify’s new EMEA Director earlier this 12 months. The American firm creating billing and subscription administration platforms for SaaS companies opened their EMEA headquarters in Dublin in 2020.

Final 12 months, Battery Ventures invested $150 million in Chargify and one other enterprise, SaaSOptics, with the objective of merging the 2. It was lately introduced that the 2 corporations could be coming collectively as one income administration enterprise underneath the model Maxio.

Previous to becoming a member of the corporate, O’Callaghan spent almost 5 years at Dropbox in EMEA enterprise growth and gross sales acquisitions. She is going to now oversee Maxio’s EMEA market launch from her Dublin workplace and work to additional increase the corporate’s progress within the area.

‘It may be tough to face in entrance of CEOs, CTOs, and different choice makers and put one ability forward of one other.’
– Sally Ann O’Callaghan

What are the largest challenges going through your sector and the way are you addressing them?

compete. I do not imply billing and monetary operations markets, I imply know-how normally.

Standing in entrance of CEOs, CTOs, and different choice makers, getting one know-how to take priority over one other will be difficult. There are quite a few SaaS options in the marketplace right now. All the things could be very specialised.

For me, it is about understanding what our clients want and what’s necessary to allow them to perceive how necessary it’s to what we provide them and easy methods to prioritize them.

I spend money on the precise techniques for progress in all places on the maturity curve, and make sure that our options will be simply built-in into our purchasers’ present know-how stacks in order that information is the instrument of each consumer.

What are the important thing sector alternatives you might be leveraging?

At Maxio, we view monetary operations (FinOps) as an necessary a part of a SaaS firm’s core competencies. What’s necessary in itself is simply as necessary as constructing wonderful merchandise and nice manufacturers.

Subscription-based SaaS companies want a platform that gives the highly effective and versatile infrastructure and actionable intelligence they should drive their enterprise, whether or not working with companions or dealing with inside monetary operations with their very own developed techniques.

There are numerous instruments in the marketplace which can be actually nice for managing subscription billing or actually highly effective for operating monetary operations, however none have been capable of provide each options and do it properly.

That is the market alternative we’re benefiting from, and that is why we lately mixed the 2 corporations to create the brand new Maxio model. Chargify, the chief in billing and subscription administration for B2B SaaS, and SaaSOptics, which streamlines monetary operations and delivers highly effective capabilities. hermeneutics.

We pave the best way for SaaS companies and supply all-in-one income administration and superior subscription billing options for high-growth SaaS corporations.

What has led you to the place you might be right now?

I’ve a terrific help community with associates, household, skilled colleagues and mentors who’re at all times in search of assist and recommendation.

I additionally are inclined to make selections based mostly on my instinct. Trusting my intestine and realizing when to go and when to ask and ask for assist has actually helped me get to the place I’m right now.

What’s the greatest threat you may have taken?

I moved to San Francisco alone in 2015 to pursue a profession within the tech trade. I have been working steadily at Aviva in Eire, and I actually loved it, however I actually needed to become involved within the tech scene.

It actually began in Dublin and I had no luck after making use of for just a few roles right here. I made a decision to take the chance and head to the guts of all of it in Silicon Valley.

This has confirmed to be one in all my finest profession strikes up to now, after numerous laborious work I obtained a task in one of many quickest rising SaaS corporations on the time.

What work expertise would you prefer to have?

I wish to communicate a number of languages. With the ability to talk with folks from different international locations, particularly EMEA, could be very highly effective.

How can I do my finest on my workforce?

I attempt to perceive what motivates and drives them, what they care about and what drives them. Every member of the workforce could be very distinctive, so it helps me perceive what’s necessary to them and do my finest for every particular person.

Have you ever found a range downside in your area?

I believe traditionally, the tech trade has at all times had a range downside.

I do not assume the issue is solved, however we actually consider we’re heading in the right direction and there’s a place for everybody within the trade. However there may be nonetheless numerous work to be executed!

What guide did you learn? Would you prefer to advocate?

Maxio has a guide membership and I lately learn and mentioned John Doerr’s Measure What Issues. It was actually attention-grabbing and thought-provoking concerning the significance of targets and key outcomes (OKRs) in enterprise and life.

For my private studying, I’ve learn many nice promoting books which have captured my coronary heart, together with Robert Cialdini’s Affect: Psychology of Persuasion and Chris Voss’s By no means Break up Distinction.

What are the important instruments and sources to get you thru the working week?


I’m a really fundamental particular person in relation to instruments and sources. I often assign time-based actions and attempt to restrict the quantity of distraction through the use of a single monitoring doc. I at present use Google Drive on a regular basis. However at Dropbox, I used to be a paper-heavy particular person, so I used to be capable of maintain monitor of my each day actions.

For me, it isn’t about instruments, it is about setting clear targets for the day and sticking to your work.

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